Alain Prost at Mido with Serengeti

On the occasion of the opening day of the 37th edition of Mido Serengeti Eyewear's press conference was held in the Gamma room (hall 1), at the new Rho-Pero Trade Fair Center.

Serengeti is renowned for its lenses with photochromic technology; Serengeti sunglasses adjust to the intensity of the light, at all times of the day, giving unbeatable visual comfort.

The conference, which drew a large crowd, was attended by the brand testimonial, Alain Prost, for the presentation of the Limited Edition signed frame that will be available from all licensed Serengeti opticians in Europe from May 2007.

The Lamone model has Alain Prost's signature, in full, on one of the sidepieces, with the following characteristics:

-new epoxy technology, for the 'leather effect' color of the frame;
-monel and beta titanium for the sidepieces, ultra-light and incredibly soft materials incorporated into the new 'S-Flex' system, for the utmost comfort;
-copper colored polarized drivers lenses;
-high quality, anti-glare polarized lenses-adjustable nosepieces;
-metal frame with double bridge.