Allison and Alessandro Dell'Acqua together for 5 years

The strategic development process for the Alessandro Dell'Acqua brand has led to a new license for the eyewear segment. Signed with Allison, the 5-year license includes the production and distribution of the Alessandro Dell'Acqua eyewear collections.

The Fall/Winter 2007/2008 collection due out in August will have 16 sun models and 14 vision models. A world preview will be presented at Silmo 2007 in Paris, the ad hoc setting for the presentation of a collection of contemporary elegance.

The Alessandro Dell'Acqua eyewear collection is based on sensuality and personality. Vision glasses with elegant lines and materials, where classic white, black, gold and palladium alternate with unique acetates in purple, yellow and red. The sunglasses frames are in red, white or purple acetate with shaded lenses and a classical retro flavor combined with white, black and flesh-colored stripey patterns, or with lace embroidery on the temples in colors ranging from red to white to peacock.

Alessandro Dell'Acqua underscores the importance of this new collaboration: 'Allison proved immediately to be an excellent partner able to support me and follow the stylistic development of the eyewear'.

Manlio Cocchini - president of the Borbonese Group - emphasized the new licencee's key role: 'Allison is a company whose considerable know-how can provide all the strategic support required for the management of a license that is so important and key to the positioning strategy of any brand'.

'By joining the company, Alessandro Dell'Acqua has added to our prestige. The fact that Allison is chosen by elite brands with a high target level is a source of great satisfaction. It is an honor for us to be able to include among our brands a name like Dell'Acqua in an agreement that is, first and foremost, about style and shared vision', commented Allison president Silvio Vecellio.