Binda launches the first line of Breil Milano eyewear
The Binda Group (watches, jewelry and accessories: Wyler Genève, Breil Milano, Tribe by Breil, D&G Time, D&G Jewels, Trudi Jewels, Nike Timing, Seiko and Lorus) has recently signed an important long-term production and distribution license agreement with Eyevit Distribuzione, an innovative Italian company in the field of design eyewear.
After the perfumes, the first stage of the process towards a lifestyle project and brand extension, the Group is preparing to launch BREIL MILANO EYEWEAR, the first line of brand name eyewear Breil Milano, which will be available from fall 2007 in the best eyewear shops in Italy and in all single brand Breil shops around the world.
Eyevit Distribuzione, which was set up in 2000, has distinguished itself in recent years for its energy and drive, expanding rapidly thanks to its quality, 'Made in Italy' eyewear, which is characterized by its particular attention to detail and innovative design.
'We are extremely proud' explains Marcello Binda, CEO and co-owner of the Binda Group 'principally because Eyevit is a company with entrepreneurial qualities that is very similar in many ways to the Binda Group: Eyevit wants to be the ambassador of Italian style around the world, and it is known for the quality of its products, its attention to detail, design, innovation and above all its attention to customers. In Eyevit we see the same enthusiasm that has characterized our Group's growth over the past 15 years, and we are sure that they will interpret the world of Breil Milano in Eyewear excellently'.
The collection, which is in the initial launch phase, will include eyewear for men and women consisting of 8 sunglasses models that draw on the Breil Milano brand's spirit and DNA: style, elegance, material and aesthetic research, characterized by shiny and opaque mixes.The main colors of Breil Milano Eyewear's first collection will be: black, steel, anthracite, as well as white and gold. And the launch of the vision eyewear is planned for 2008.
'This partnership represents a very important occasion for us' says Federico Vitali, CEO of Eyevit Distribuzione. 'We are a young, passionate company, with the will to continue expanding. An agreement with such a prestigious and successful group as Binda will allow us to make further progress and continue to be valued for the style and quality of our products. We are sure that Breil Milano's eyewear will also be valued by the market for these qualities'.
