
Clarence Seedorf and Antonella Mosetti for John Richmond
Clarence Seedorf and Antonella Mosetti are the new testimonials for the John Richmond Eyewear Campaign Spring/Summer 2007.Two different images have been chosen for each of the two protagonists, with sunglasses and ophthalmic models for Antonella Mosetti and only sunglasses for Clarence Seedorf, all produced and distributed by Allison SpA.
Antonella Mosetti is wearing the ophthalmic frame JR084, made of metal and black acetate with the JR logo on the stems and JR596 sunglasses, a large, wraparound model decorated with Swarovski crystals. The footballer Clarence Seedorf is wearing models JR595 and JR598: a mask model with the lens screwed onto the front piece with the logo on the nose, and a 'total gold' drop-shaped model with a double bridge and JR in metal on the lens.
The campaign foresees publications in the main Italian and foreign newspapers, from April to July 2007, and indoor and outdoor billposting in airports.