Dress Your Face! By Benetton

It's the freedom of vision eyewear which, in a couple of moves, becomes a cult garment for fashion victims to mix and match just like a sweater, scarf, shirt or overcoat.

Dress your face! is the idea that sprang from the collaboration between Allison and the Benetton Group. Since April, men and women have been able to create their United Colors of Benetton vision glasses depending on their look and mood of the day.

There are six frames to choose from, each with three color variants (gold metal, silver metal or gun metal gray), flexible temples and transparent end-pieces which are engraved with the distinctive stitch logo.Three types of very light covers in grilamid simply clip onto the basic frame: they cover the whole front-piece, the top part only, or just the top rim.

Cover color variations are as many as only United Colors of Benetton could invent: bright or soft self-colors, stripy, shaded, fiery, shiny, matte, with two or three color combos. And, absolutely for women only, versions with tiny, shining, ultra-feminine Swarovski crystals.

To sum up and drive you wild: 18 frames, 87 different covers to create just as many pairs of glasses.

The combination game seems to have no end. Because in addition to the glasses, there are cases in stiff plastic that come in six vivacious colors with contrasting interiors and, of course, they have a separate section for the covers.

There's more. For opticians there are colored boxes, that can be kept on view, for holding and organizing their stocks, and colored display trays that are reminiscent of the palettes used by Hollywood makeup artists.

If words aren't enough, there's the expressive advertising campaign in perfect Benetton style with photographs by David Sims. Close ups of a guy and a girl suggest that experiencing vision glasses with the creativity of a stylist is child's play.

Irresistible temptations already in opticians' windows for fashion slaves and total-look lovers, from ten-tenths down.