Glasses according to Vasco

Punctually and creatively, the new Il Blasco collection by VidiVici Occhiali has decided to include on its lenses a phrase from the new hit 'Basta poco', which can be downloaded only on the Internet.

A total white model will be with Vasco in the stadiums during his upcoming tour and it will star with him in the Spring/Summer 2007 campaign, which will be shot for the first time by fashion photographer Joseph Cardo.

A campaign that will be the main player in a media plan including men's, women's and music magazines by major publishing groups: from Vanity Fair to Max, from GQ to L'Espresso, from XL to Rolling Stone.

A perfect combination of the most charismatic rock star and the most avant-garde company in the eyewear sector. That's how the 'Il Blasco' co-brand began in 2004. Now it has been renewed for another two years, proof of the incredible success of the previous collections created by Vasco Rossi and VidiVici Occhiali.

A collaboration dictated by passion.
Vasco Rossi's for notes…the ability to take 'pictures' that capture an existence, to create expressions that summarize life in a fraction of a second. And the Bologna company's passion for art, innovation and quality, the spirit and the driving force behind VidiVici Occhiali.

The bond between Vasco and Vidivici Occhiali goes beyond mere business, it is a friendship that has created a world of dreams conveyed by the universal language of music…on glasses.