Mido Design Lab: the future's on stage in Pavilion 7

One of the biggest news at the 37th exhibition can be found in Pavilion 7 where tradition meets innovation in the new Mido Design Lab.

This area is the offshoot of the historical Mido Trend, a veritable monitoring center over the years and a showcase and in some cases an anticipator of the eyewear of the future.

From this year, and on the heels of a study by Mido on design and fashion, the area has been exclusively reserved for companies selected by a special panel that produce truly innovative and out-of-the-ordinary eyewear, with the most extreme shapes-colors-materials-patents that are the result of project research and testing.

The appointment is at Mido Design Lab to find out about the new frontiers of eyewear thanks to the imagination, flair and creativity of the world's topmost designers.