New Sweet Years Occhiali collection
The heart and SY acronym are the central theme, versatile, semantic values and spectacular graphic features. 22 vision models, each offered in 4 colors, and 5 sunglasses models proposed in 3 colors.
Vision
Metalline, combined and acetate with reduced volumes, elegant shapes and a smart design.
A play on aesthetics, never an end in itself, able to transform into art the decorations that characterize the stems. Hearts etched, engraved, enameled, in metal and micro-studs, metal strips, rainbow chessboards, geometric inlays.
Glamorous, fanciful models in steel with 'lace decorated' stems created by a weave of heart-shaped inlay or the SY monogram. (SY121, 122, 123, 124)The horizontally developed stem, for light, ethereal vision, will get itself talked about.
Sophisticated galvanics offer a showy and unpredictable palette of colors for the combinations between the front piece and the stem, the bridge and the end piece: green drops of spring, ladybird red, forget-me-not purple, saffron yellow.
There is a wide range of acetates, which also offers flex stem models.
The SY 120 frame, in pearl and powder pink, worn by Melissa Satta, is stylish: soft design, small eye and enveloping stems decorated with SY in steel embedded in the material. The shades play on make-up-effect and translucent color contrasts.
Intriguing models SY 129-130 - one larger, the other smaller - with mirrored stems and a polysensory texture. The raised dots are created by micro-milling on multi-colored plates. The heart bounces off the tip, on one stem, onto the end piece on the other .
Perfect for modern-day dandies, model SY135 is perfectly square with metal inserts on the end pieces.
The combined models in both nylor and rounded versions. Concepts SY 133 and SY134 interpret the trendiest bursts of contemporary taste: a pure, liquid front piece, total transparency and multi-line, minimalist stems in perforated metal.
Sunglasses
The oversize frames fluctuate between drop-shaped and square.
The wraparound design has a distinctly glamorous feel with a hint of rebellion.
Charismatic SY220 model in Grilamid TR90 with volumetric stems enlivened by plays on bas-reliefs emphasized by color contrasts. The Voodoo lenses allow an extreme curve. Monogram with micro-studs.
Vibrant mask model SY 218, glasant base 7.50. The monocoque lens is applied onto a minimalist, metal frame. A vivid stroke of enamel along the profile brightens the front piece and permeates the large, enveloping stems in cellulose with a contrasting mega logo created using the prized 'color suction' technique.Elegant in black and pink, whimsical in turquoise and black, psychedelic in fluorescent green and pink.
Only they could be the testimonials of the new Sweet Years Occhiali collection by VidiVici Occhiali : Paolo Maldini and Melissa Satta.
A choice of style, confirmation of the brand's identity.
Two personalities united by a unique, unmistakable style. The desire to live every moment with passion and make their mark … a heart-shaped mark.
Paolo Maldini, the brand creator, an intense, fresh face, a true living legend, representative of a sport that never ceases to thrill and delight.
Melissa Satta, the voice of a generation that wants to be the protagonist of its own time, with enthusiasm and positivity, setting the trends without following pre-set schemes.
This is the spirit that animates the Sweet Years Occhiali collection by VidiVici Occhiali, which is brought to life in the looks of Paolo and Melissa, immortalized in the shots that will be the protagonists of the POP Sweet Years Occhiali material and the brand's press campaign.
