Norway: the Specsavers success is all rage in the entire sector.

Just two years after setting up shop in Norway, the Specsavers optical chain Specsavers has opened 44 sales outlets, with another 11 scheduled for opening by the end of the year.

As regards this sector some reliable sources say that the Norwegian market has increased by 10% and that Specsavers holds 20% of the market.

A surplus has already been recorded, in other words, one year before scheduled, states Chain Director Jon Steinar Johnsen.

This success is perhaps due to aggressive Specsavers marketing, which turned out to be helpful for the other chains in the sector. Indeed they have gained from the influence greater visibility provided for both sunglasses and eyeglasses had on consumers.