Optim shows its sunglasses collections to the Media

Under the slogan 'Creadores de Moda' (Fashion Creators) Optim Group showed for first time last 28th of March its collections to the media and presented itself as thecompany who create Spanish fashion in the optical sector.

The Villa Real Hotel in Madrid was the place chosen to present the Spring-Summer 07 collections of all its brands: Adolfo Domínguez, Agatha Ruiz de la Prada, Armand Basi, Lois, Pedro del Hierro, Roberto Verino and Victorio & Lucchino.

During the presentation could be seen personalities such as Carla Royo-Villanova, Public Relations of Pedro del Hierro firm.
The attendants enjoyed an exposition in which the sunglasses models were treated like works of art presented in baroque style portraits.

More than a 100 people passed by the presentation, which is considered an exit for the group in its first introduction inside the public relations world.Among the media attendants we can include female and male magazines, fashion and trends magazines and also some tv programs.

This presentation has the goal to become the first step to release Optim Group in the general media and to promote the presence of its brands.