United Colors of Benetton at Mido 2007

The last edition of Mido, the most important international optics fair, has just ended and this year too it allowed Allison to successfully show sector experts from all over the world its latest collections and new products.

First and foremost was the new arrival in the house of Allison, the Dress Your Face! collection by United Colors of Benetton, whose slogan and young, smiling faces literally invaded the areas inside and outside the Fair at Rho for several days.

The posters on the steps in front of the main entrance were undoubtedly the first eye catcher, followed by the impressive 12 x 5 meter panel on the Ponte dei Mari, 'camminata superiore', of the exhibition center, which invited visitors to come and discover the colorful world of Dress Your Face! at the Allison stand; while 6 x 3 meter billposters were displayed outside along the car parks at the Fair, with posters on the shuttle buses that took thousands of visitors from the center of Milan to Rho.