Vintage Aviator Limited Edition for Polaroid Eyewear
In view of the demand and unprecedented trend for 'vintage' fashion accessoriesOnce again, Polaroid Eyewear presents a limited number of its famous aviator model glasses. The special limited edition collection proposed by Polaroid Eyewear that goes by the name of 81Dm2, Aviator Limited Edition, successfully interprets the very latest vintage style trend and pays tribute to American pilots who became a fashion icon thanks to the famous Eighties film "Top Gun".
The Vintage collection is made up of a series of models, which follow the design of the famous aviator-style glasses, with their drop-shaped lens and double bridge. The frame is offered in antiqued gold and glossy gun-barrel gray, and the stems of some of the models are also covered in black or brown leather reminiscent of the typical ´bomber´ jackets used by American Air Force pilots. The quality, polarizing lenses, proposed in light gray and brown, can eliminate troublesome glare and protect the eyes from the sun's harmful UV rays.
To highlight this exclusive collection, each pair of glasses is sold with a glasses case personalized with the 81Dm2 Aviator Limited Edition logo, a cloth for cleaning the lenses and a silver chain with a tag similar to those worn by air force pilots.
The new collection will only be sold in a select number of sales outlets throughout the world.
"The launch of this limited edition will become a milestone for Polaroid Eyewear" claims Jerry Dreifuss, Head of International Marketing for Polaroid Eyewear "the Vintage collection represents an important occasion for us; we invented polarizing lenses in 1930, and we have been producing this model since it came onto the market. And this year the vintage look is more in fashion than ever, especially among stars and 'fashion enthusiasts'. Here at Polaroid, we genuinely believe that everyone should be able to have quality sunglasses that can reduce troublesome glare and protect the eyes from the harmful effects of the sun. The special Aviator collection is designed especially for true fans who love to perfect their look with quality, vintage style accessories".
It is the first time that Polaroid Eyewear has brought out a limited edition eyewear collection, and Jerry Dreifuss claims this is because Polaroid's customers are becoming increasingly sophisticated and confident of what they want: "The Vintage collection will seduce those who love to follow fashion, and those who are after top quality accessories with an authentic, vintage look. And Polaroid, the inventor of polarizing lenses, has always satisfied this request with high performance eyewear, including the timeless 'aviator model'. "Polaroid Eyewear will also support resellers with a brand new set complete with material for sales outlets, designed specifically to enhance the new collection as best as possible. Dealers will receive a ready-to-use 'Vintage Box' where 10 pairs of glasses can be displayed with the glasses cases, chains and a trendy T-shirt with the 81Dm2 Aviator Limited Edition logo" and, Dreifuss continues, "this is a new, 'all-in-one' package, which represents an important and innovative concept of communication for sales outlets that can create added value for all of our commercial partners.'
(Source: Marketpress)
