Mini-website for Carrera Vintage eyewear

On the wave of the huge success of the Carrera Vintage eyewear line, now a mini-website is entirely devoted to the collection of the moment - the Eighties-inspired sunglasses in contemporary interpretation.

The Carrera world is a click of a mouse away on www.carreraworld.net/vintage: vintage inspiration and a successful look blend perfectly in a collection of sunglasses that continues to be a hit.

The website's 'Press Area' has news about the Carrera world and the 'Campaign' section shows the new print campaign the concept of which is a mirror used as a creative tool to reflect an adventurous, fashionable and VIP spirit.

During May and June, the mini-website will be supported by a banner campaign on numerous websites: Windows Live, Corriere.it, Gazzetta.it, Max.it, Panorama.it, Menshealth.it, Panorama.it, Libero.it, Repubblica.it and 2night. An English version of the site is also upcoming.

Supported by a major web-marketing campaign, the official site devoted to Carrera sunglasses will be launched in July: the countdown has begun for the new web address, which will have even more news, photographs and information about the coolest eyewear of the moment.