New Seven collection for Inottica

Following the success of the previous Seven collections that featured unisex eyewear, Inottica presented the latest Seven vision collection at Mido 2008. New to the collection are the frames designed and developed solely for female clients.

A collection that encompasses all the experience and quality of two companies, Inottica and Seven, the market leaders; transversal eyewear that meets the needs of young male and female clients who live life to the full, who are demanding, popular and used to very high standards of quality.

Seven's 2008 vision collection by Inottica is to be discovered and enjoyed; a play of sheets and unexpected color combinations blends to create fascinating models that are out of the box. Characteristics that dictate the style of Seven eyewear, where this season's glamorous metallic and fluo shades prevail; a young collection that's fun, feisty and attractive, with an eye not only on style, but also on practicality.

Every pair of glasses in the 2008 vision collection embraces all the character and mood of the famous Seven brand; frames combine serious, elegant colors with impactful details like fluorescent inserts and metallic materials; for anyone who likes serious accessories that can be matched to a personal look every day, but without sacrificing that touch of originality and vivacity.

The models in this collection are dominated by metal and acetate combos, a mix of creativity and new combinations that includes the colors; models with classical front pieces are combined with temples in decisive colors or with nose pieces in fluo shades.