Area: huge success in Germany

Under the consolidated direction of sales manager Christian Schmidt, the increasing success of the two Area collections has been confirmed in Germany, where they are capturing a growing number of opticians, thanks also to excellent and punctual after-sales service for consumers.

Area’s eclectic heart has identified Kaos and La Matta, the new brands of “German origin” which are perfectly in tune with the explosion of colors and the exclusive design of the collections that complete the vast range of proposals.
The collections have become a “cult” in Germany and their eccentric, colorful image and attention to style are acquiring a growing number of fans.

The link between the Area world and the German market is Christian Schmidt, a key figure at the head of Area’s sales network in Germany. A highly experienced salesman for Kaos from 2000 to 2008 and now coordinator in Germany for the Kaos, La Matta, K.Actor and Arvis lines, Schmidt has had an impact on increasingly fashion-conscious consumers.

The extrovert soul of these brands is supported by advertising campaigns which describe a captivating world, rich in fascination. Modeled by a young woman illuminated by thousands of contrasts, Kaos is the brand that conveys an image between reality and fiction, something like the main character in a futuristic comic-strip. For La Matta, the woman is young and passionate, with an intriguingly aggressive attitude in perfect harmony with the philosophy of the collection.