Charmant: new branch in Dubai

During Vision-X., the international optics and ophthalmology fair and conference held May 17 through 19, 2009, in Dubai, the Charmant Group inaugurated its new branch, Charmant Gulf FZ CO.
The Charmant Group’s strategic vision was confirmed by the choice of the location in the center of Dubai’s free exchange area, which will serve six markets in GCC countries: the United Arab Emirates, Qatar, Saudi Arabia, Kuwait, Bahrain and Oman.
Charmant Gulf in Dubai will unite three very important areas for the Group - sales, marketing and a showroom – and is a crucial step that will enable the company to supply the main retailers with the Charmant Titanium Perfection and Nodoka collections as well as those for Lacoste, Esprit, Puma and Elle, its brands under license.
“We are very pleased about opening this new strategic branch which also includes a showroom in the center of a constantly and rapidly expanding market. It is an important step that further strengthens our sales and marketing activities throughout the Gulf. Opticians and end-users in these new markets will have great opportunities and a direct channel for finding out about and trying our collections and all our services. I am certain that the new branch will become our headquarters in the region,” stated Charmant Inc. president Masao Miyachi.
In the past, the distribution of the collections was divided among different players, but now Charmant Gulf will host and follow all the Group’s collections. With the exception of a few selected countries, distribution will remain the same: Egypt, Iran, Jordan and Syria.