Ciba Vision presents "Say it with your eyes on Tour"

“Dillo con gli occhi in tour” is a project that travels around informing young people about contact lenses. “Pupillo” is a cute eye that gets involved in a variety of situations and talks about the importance of eye expression in everyday life.

Eyes speak and can communicate much more than words alone. The eyes can express complicity, friendship, seduction: this is the message that Ciba Vision wants to convey with this new campaign.

“Dillo con gli occhi in Tour” will go to some of Italy’s major cities (Naples, Milan, Rome, Trieste, Turin, Venice, Florence, Genoa) where it will attract young people through the appealing mechanism of exciting prizes linked to the free trial of contact lenses.

Everyone who tries Ciba Vision Dailies contact lenses will receive fantastic “instant win” prizes, vouchers for buying contact lenses and a postcard for taking part in the final draw for a MacBook, an iPod Touch and an iPod Nano.