Immagine Eyewear decides on direct distribution for France

 The Italian company Immagine Eyewear, owners of the historical X-IDE® brand, is about to launch on the French market the new RYE&LYE® brand, a project that blends present and future, retro taste and technological innovation.

France has always been Immagine Eyewear’s reference market and this year the company aims to enhance this position by handling the distribution and sale of the two proprietary brands through its own sales force. This decision will enable the company to dedicate more attention to clients by creating personalized and direct relationships with all the opticians in the territory, while at the same time increasing its penetration of the market.

At its stand H60 in Hall 3 at the 2009 edition of Silmo, Immagine Eyewear will be pleased to receive opticians and trade press to explain the reasons for this strategic decision and answer questions about operations. The RYE&LYE® brand will be officially presented to the French market at the Fair, which will also be an opportunity for finding out about the new models in the X-IDE® collections.

Starting September 1, 2009, a new toll-free number will come into operation: 0 800 915 213.