Ital-lenti: growth in 2009

 “We are very pleased about a result that shows an improvement in our position in the ophthalmic lens section in Italy, where we have acquired a new slice of the market”, explained the top management of the company run by the Polzotto family. There are two decisions which, on first analysis, have proved to be strategically successful: first and foremost, a policy of alliance and partnership with major companies in the eyewear frames and sun filter sector, especially those for sports, which consider Ital-lenti to be a unique and totally reliable supplier; secondly, an increasingly close and direct dialogue with the optician segment, thanks to a stronger commercial network and dedicated marketing actions that have brought new clients and have underscored the value of our company’s service, which is based on precision, speed and efficiency”.

The Ital-lenti story is characterized by continual investment in technological innovation and research, which have guaranteed the acquisition of a new, front-line role in the ophthalmic lenses sector in Italy. Although an average-sized company, this has not prevented it from being competitive, even against large groups in the sector, and is in fact a strategic advantage: dynamism, advanced technology and financial stability are the keys that have allowed Ital-lenti to achieve the high standards of precision and product personalization that are increasingly requested by the market.