New Eye Wish campaign for Ottica Avanzi

Ottica Avanzi has launched the new Eye Wish collection of vision and sun eyewear for men.

The campaign focuses on a background with the same pattern and color as the shirt worn by the protagonist in the advertisement, in tune with the claim 'l'occhio vuole la sua arte' (eyes need art).
The communication plan is by Jack Blutharsky and includes outlet personalization, print and web actions.
Art direction is by Zeus Ferrari and the photographs are by Gianluca Simoni.

Source: Pubblico Today