New Police poster in Milan

The highly successful Police outdoor campaign continues in an enormously prestigious position in downtown Milan, where the new “Be YOUnique” campaign debuted last March during MIDO.

This time it’s a 120-square-meter billboard in a strategic area near Corso Como, the heartland of cutting-edge trends and hot venues for young Milanese.

Appearing for the first time yesterday, June 22, the visual will remain for two weeks and will attract the attention of consumers as well as the entire international fashion sector during the men’s fashion shows in Milan. Once again, the Police lifestyle brand, the jewel in the De Rigo Group’s crown, has hit the target with a gutsy and original communication featuring young city trendsetters from all over the world.