Prada presents Linea Rossa vision collection

The appointment last night in Athens was for the launch of Prada’s Linea Rossa vision collection, which joins its sunglasses models and is a project in partnership with Luxottica Group. Distinctive features: dynamic design, innovative materials, minimalist, informal style.

The setting for the debut was spectacular. Together with the fashion house, the 2x4 studio of New York City created 60 mannequins wearing identical uniforms and the new Linea Rossa eyewear: they will be lined up in Prada’s monobrand store in the Greek capital against a background of multi-screen video installations and music by Frederic Sanchez. Participants were also offered the chance to have their eyesight tested and to try the eye "training" course.

Prada’s Linea Rossa includes five different vision models: technological, with plastic and rubber injected frames and anti-fogging slots; elegant, featuring a fine metal wire along the temples; original, with an acetate front piece; ultra-light in colored metal, and sporty, with injected nylon frames supporting suspended lenses.

Source: fashion magazine – May 20, 2009