"How to overcome the crisis thanks to marketing innovation"

SDA Bocconi’s Marketing Area professors and Mark Up were involved Wednesday, May 6, in a roundtable with the top managers of major national and international companies to talk about the crisis and innovation.

The subject discussed was “How to overcome the crisis thanks to marketing innovation”.

Taking part were the managing directors and marketing managers of some of the main Italian and international companies, including BTicino, Dallara, Decathlon, Energizer Group, EUREST the Compass Group, General Electric, Mc Donald’s, Philips, Procter & Gamble, Vodafone and 3M.

The retail world was explored in a specific session with talks by Marco Procacciante, the managing director of Vision Service Group, Riccardo Perdomi, the new vice president of Salmoiraghi&Viganò, Marco Ferrero of McDonald's Italy and Walter Patrick Bedogni of Decathlon Italia.