Ray-Ban Colorize Tour 2009 began May 20

The Ray-Ban Colorize Tour is a colorful and engaging summer 2009 initiative created by Ray-Ban to put across its new Colorize campaign.

A colorful Volkswagen T1 Type 2 mini-van personalized with the themes of the Ray-Ban Colorize 2009 campaign, will visit the coolest locations in Italy’s major cities and coastal resorts May 8 through July 25.

Against the exclusive Colorize backdrop, Colorize staff will take photographs of guys and girls, print them and give them away. Also being distributed are postcards for the Colorize competition, where everyone can give their interpretation of color and win fantastic prizes. There will also be instant-wins and the chance to win one of the 100 brightly-colored Vodafone Internet keys.