Salmoiraghi & Viganò to distribute Tommy Hilfiger eyewear
Tommy Hilfiger is pleased to announce that Salmoiraghi & Viganò is the new Italian distributor for the eyewear collections as part of the agreement with Viva International Group, the Tommy Hilfiger Eyewear worldwide licensee.
Available starting May 18, the new eyewear collection will be sold exclusively in over 300 Salmoiraghi & Viganò outlets throughout Italy.
“I am proud to collaborate with Salmoiraghi & Viganò on our new eyewear collection,” Tommy Hilfiger said. “As Italy’s leading optics distribution company, it is an authoritative partner and complementary to our brand philosophy and image.”
“We are very pleased to have the Tommy Hilfiger Eyewear brand in our stores”, stated Salmoiraghi & Viganò Managing Director Edoardo Tabacchi. “It is an elegant and stylish brand for our more demanding customers who want an exclusive look. I am certain that the considerable strength of Salmoiraghi & Viganò’s distribution will soon achieve very significant results in terms of quantity and proceeds”.
The Tommy Hilfiger Eyewear 2009 collection includes selected models for men and women, with details such as the metal tag with the letter ‘H’ running along the center of the temples, where the ‘Hilfiger’ logo in relief is also inserted. The classical Tommy Hilfiger logo is also ‘ghost’ printed on the metal tag on the temples.
Other characteristics of the models for men include a cylindrical tag with the flat logo in the center and a tubular model which is a blend of different materials to give a feeling of lightness. For women, temples are modern and extravagant in two contrasting colors and the metal ‘H’ logo on the central color for a sumptuous look. The sunglasses collection for men boasts audacious and original models with a retro flavor, but for women they are large with the latest trend in slim profiles.
For the launch of the collection with Salmoiraghi & Viganò, Viva International has created a special line of sun and vision glasses and support material for outlet communication. During the launch period all Salmoiraghi & Viganò outlet windows will have a space dedicated to Tommy Hilfiger eyewear.
