X-Ide, Xe and Diamond: collections for all targets
The X-Ide® models presented to the public at Mido last March have been highly successful in terms of sales and reviews. The entire collection was made-to-measure for a wide range of people and, because there were no age limits, it responded to the needs of different targets from teenagers to the not so young. Every consumer segment has different needs and this is why the classical X-Ide® collection was joined some time ago by the XE® and Diamond lines.
All X-Ide® eyewear features a unique style with attractive, dynamic shapes. The basic theme of the new collection is the presence-absence of voids and openings, especially on the temples, which make all the models particularly aggressive, interesting and extremely lightweight. This play of solids and voids is enhanced by combining different materials, specifically metal and acetate. As always, care and attention is given to color choices and matching to add a creative and refined element to the eyewear and make it a special object of desire. With its amusing play of solids and voids on the front piece and temples, Ziggy symbolizes this collection. Made in plastic acetate and steel, the model comes in four colors.
XE® is the line specifically designed to meet the needs of the very young. The models are very lightweight and colorful for a very cool look that makes every day special. Dedicated to young and dynamic consumers, Tribeca is vision eyewear in plastic with the logo engraved on the temple. In four fun colors - black, gray, orange or purple – the model features a play of colored geometric shapes that create a modern optical effect.
In the Diamond line, the X-Ide® collection also proposes precious models designed and produced for a public that is more mature than the brand’s usual target. This line is created for women who love the attractive, dynamic shapes that are unmistakably X-Ide® in style, but who need progressive lenses that tend to be larger than normal corrective lenses. This line includes Caaffeine: a unique style, careful attention to shape, a steel front piece and minute work on the temples enhanced by Swarovsky crystals set into the plastic acetate temples.
