Idea Tour: good results for first stage

The first stage of IDEA TOUR, the designer eyewear tour of Italy, ended with good results in terms of visitors. Monday, April 26, the MotorVillage in Rome was the location of the first meeting held by IDEA – the consortium of Italian companies operating in the creative eyewear field with their own brands – to present products of the fall/winter 2010 collections to opticians in Lazio, Abruzzo, Umbria and Campania.
An occasion to talk about eyewear with the producers, a different kind of initiative that consolidates IDEA’s mission to encourage relationships between companies and opticians through non-standard appointments in collaboration with MotorVillages.
The six founding companies of IDEA - Area, Immagine Eyewear, LA, MU.&DO., Nicodesign and Pramaor – were joined for the occasion by special guests: Italian Style, Gotti, Bushnell with the Serengeti brand, Frankie Garage and Lindberg.
The IDEA TOUR was fueled by 5 events, 4 in Italian cities and 1 in Paris.
The next appointment is in Catania, May 23/24.