Italia Independent: not just eyewear

Even a gaffe can become a warhorse. And Lapo Elkann certainly doesn’t lack self-irony or entrepreneurial qualities. Created by Italian Independent (the Elkann’s brand), the new Lapo-shirts are inspired by the Agnelli heir and the events in which he played a leading role.

The "777 Mission Independent" t-shirt combines the iconography of the most famous secret agent in the world with Lapo’s birth date: October 7, '77. The "Just Play" and "Lapers" t-shirts take their inspiration from a world-famous “incident” in which he was involved at an NBA basketball game. Lastly, "No Lapo No Party" refers to the famous commercial with George Clooney. The four models are for male consumers with the exception of the "Lapers" t-shirt, which is also available in a version for women.

"These ironical, amusing t-shirts expand our range of apparel. The aim is to make Italia Independent a brand with a transversal style that combines simple t-shirts with sophisticated and unique garments like corduroy tuxedos", said Italia Independent CEO Andrea Tessitore.