New Rye&Lye advertising campaign

The Future Retro project for Immagine Eyewear’s launch of the RYE&LYE® collection during Mido 2009 has been confirmed and intensified with the new advertising campaign for 2010.

Design that transforms vintage style into a creative tool for making eyewear with the perfect balance of past and future: the stylistic imprint and shapes of the ‘60s and ‘70s are brought up to date by new technological applications and the use of innovative materials.

A dynamic, refined style and a precious, sought-after collection for a sophisticated public that loves luxury understood as a way of being and feeling.

The protagonists of the new RYE&LYE® advertising campaign are trendsetting men and women who love excellence and have a decisive but reserved personality.
Strong identities that are nourished by the culture of the past and fascinated by the essence of the future, where the combination of art and design is the genuine expression of the product’s unique character.

Man and his sense of aesthetics reflected in architecture, design, music and art in all its forms of expression: it is this passion for taste and refinement that Immagine Eyewear conveys in its RYE&LYE® brand and the new advertising campaign.