Polar: war on counterfeit goods

Revert was the protagonist of an action to protect its label «Polar» during the last edition of Mido, the world’s major eyewear exhibition. For the Belluno-based company this is a veritable crusade against the «imitations» of its brand made by a Chinese company.

«Behind the success of the Polar brand – explained Revert President Reolon – lie years of investment, work and sacrifice. It is disturbing to see the brand being copied in this way, which not only damages the company financially and in terms of image, but also misleads consumers. This is why we decided to report the matter and on the first day of Mido the Italian Finance Police of Rho seized promotional material and eyewear with the “Polar 1 One” and “Polarone” labels exhibited at the Chinese company’s stand».

Revert registered the Polar label in 1993. «We believe – the owner continued - that the label recently registered by the Chinese company is an imitation of the original because it is so similar that it creates confusion about the origin of the eyewear and damages the research and promotion activities that have always been a main characteristic of our company».