PPG Launches E-learning Tool for European Trivex® Material Users

 Recognizing the need for easy access to product education, PPG Industries (NYSE:PPG) has created a Trivex material online training guide for eyecare professionals and has localized the guide for many European markets.
“As the availability of Trivex material continues to grow in Europe, so does the demand for product information,” said Nathan Troxell, marketing manager, optical materials, PPG Industries. “This training guide provides a user-friendly overview of the various aspects of Trivex material for industry professionals, and the online format allows us to provide free and easy access to anyone interested in learning more. We have ensured that the tool can be accessed by as many eyecare professionals as possible by creating versions in a number of key languages.”
PPG designed the course to be beneficial for training new staff as well as providing insights for more experienced eyecare professionals looking for ways to enhance their business by focusing on high quality, differentiated products. 
The course covers the history and science behind Trivex material and reviews performance benefits, using interactive illustrations and charts to demonstrate key properties. The course also focuses on dispensing and suggests how to tailor recommendations based on the way patient lifestyles impact their eyewear expectations. It also reviews how Trivex material can be combined with advanced lens designs and enhancements to fit various lifestyle needs. The business advantages associated with offering lenses made from Trivex material conclude the course, followed by a short, interactive quiz to reinforce learning.
 “The Internet continues to be an increasingly effective and convenient channel to provide education and training for eyecare professionals around the world,” added Troxell. “By developing and translating this training into many languages, we are confident that the awareness and understanding of Trivex material will continue to grow and that eyecare professionals will be excited to give their patients the best balance of visual properties for their everyday lives.”