Transitions: authenticity certificate for dynamic lenses

Starting July 1, Transitions Optical will guarantee the authenticity of its lenses with a special card, a certificate of authenticity that customers will receive from opticians when purchasing eyeglasses with Transitions® lenses.
This is the very first time that opticians have been able to issue a card certifying that the lenses mounted are genuine Transitions®.

The certificate of authenticity is strictly personal and will have a specific serial number and QR code for linking to the Transitions website.

Dedicated to prescription lens wearers, Transitions® light-sensitive dynamic lenses not only block out harmful UVA and UVB rays, but they also protect from reflections, improve contrast sensitivity and prevent eyestrain to guarantee the best vision comfort and safeguard eye health over time.

Roberto Bellavita, Country Manager Transitions Optical, stated: “Through this important innovation we aim to strengthen our awareness at optical stores and build end-customer loyalty by creating a closer and longer lasting relationship with them”.

The certificate of authenticity will be promoted through a targeted communication campaign in the trade press and with 2010 subject adaptations in the consumer press and TV commercials.