37th Congress of the Roll of Optometrists

At the 3-day full immersion in Bologna April 30 through May 2 many new developments await optometrists who will be able to increase contacts and business through a dense network of relationships and links with different markets, with the opportunity to exchange views with colleagues.

Very important guests on the international scene will open the doors on the world of 3D in which optometrists are one of the key figures and partners because of the need for eyeglasses created especially for this new sector. The main new developments include actual demonstrations of a wide variety of applications and fields of use: from cinema to photography, from tourism to institutions, which will illustrate the potential of 3D in different markets.

The interconnection of different disciplines, the intersection of markets, such as sport and psychology in which knowledge is shared, will be another subject handled. A demonstration of how the optometry profession is increasingly flexible and wide-ranging.

This year, the exhibition area has also reached very important levels and once again it has been confirmed as an essential moment of the Congress. Because of the participation of a large number of companies, the 37th Congress will be a profitable and useful occasion for meeting them, not only from a purely commercial point of view but also with regard to relationships. The location of the stands will guarantee contact and exchange of ideas between companies and optometrists and it will increase the possibility of creating or strengthening already existing relationships by exploring new commercial outlets thanks to the presentation of new products and leading-edge technologies.

In addition to the informative and commercial aspects, the Congress will send the profession a strong signal of solidarity.