Another great Mido!
The 41st Mido – International Optics, Optometry and Ophthalmology Exhibition – closed yesterday. Its role as the leading international exhibition for the eyewear industry was confirmed: 6 exhibition pavilions, more than 1,100 exhibitors, all the largest companies from across the globe attending, new small producers and, for the first time prominent players from the modern trade sector as well. Attendance figures were very good: +7% for Italian visitors and basically stable for visitors from overseas.
«An extremely good result for an exhibition whose leading role on the world scene has been confirmed», stated Cirillo Marcolin, Executive Vice President. It was the revamped exhibition layout – divided into theme areas – that was the most successful. «The Mido Fashion District was extremely popular and turned out to be the real big news this year», commented Marcolin at the end of the exhibition. An exclusive space where the most glamorous eyewear companies showcased their finest brands and product ranges «It was by all means the most popular area for companies and visitors. This goes to show how the leading names in the sector can work in synergy, despite any natural competition».
All the exhibition areas had a great appeal. As always the more creative visitors had a penchant for the Mido Design Lab (Pav. 24), now a regular fixture and hosting the most avant-garde companies in terms of testing. The other exhibition and educational areas such as the Health&Innovation Forum (Pav. 22) also had a wide appeal.
«The expectations were good and I am happy to say that the event lived up to these expectations. I hope that this result represents a turning point for entire industry worldwide » Marcolin continued.
Another strength was this year’s focus on communications targeted at the foreign media, given the exhibition’s strong international reach. Among the other things, a meeting with foreign journalists only was organized in collaboration with the Foreign Press Association in Italy at its Milan premises. Videos were prepared for all the TV stations and interviews were held with businessmen from the industry and are now available on www.mido.it
This result can be attributed to changes underway in the economies around the world which are showing some signs of a rebound, but also – and most importantly - to the spirit that has always driven the exhibition organizers. «We have worked very hard and our efforts have been rewarded. Our strength lies in the fact that we are never satisfied and are always enthusiastically focused on the future, in our attempt to fine-tune the exhibition tool, by making it more in sync with the business needs of individual companies. We have many other new ideas in store and are already working on next year », Vice President Marcolin ended.
