Boss Orange Eyewear Special now online

"Bless the boring, see it funky" is the new Boss project for 2011 that includes a completely new advertising campaign on the web, a virtual tour on Facebook, the most popular social network of the moment, and a real tour of eight über-exclusive beach clubs in Europe.

Only recently online, this week the new site will start to reveal the new Boss Orange collection in the funky world of Boss Orange, but with a new creative concept.
New cities and their neighborhoods to be discovered along with the fact that every Boss Orange style reflects the special mood of an urban lifestyle.