Brazilian expansion for Sunglass Hut

Luxottica has announced the upcoming opening of new Sunglass Hut outlets in Brazil aimed at getting a foothold in one of the most strategically important markets for retail.

The first Brazilian store in Rio de Janeiro is located in the Fashion Mall, one of the city’s main attractions for aficionados of fashion and luxury shopping.

This strategy marks the start of Luxottica sales of sunglasses in Brazil, a country with excellent growth potential where the Group can already boast consolidated business in the wholesale sector. The decision also follows the recent agreement for the acquisition of two retail chains specializing in the sun eyewear sector in Mexico, and confirms the Group’s strategy of developing a retail platform for the sun segment in Central and Latin America: it involves emerging countries and, more generally, the “sun belt”, one of the essential pillars that support Sunglass Hut development.

Fabio d’Angelantonio, Luxottica Executive Vice President, Sun & Luxury Retail, commented: "This is a particularly significant milestone for the establishment of the Group in Brazil. On the one side, it enables us to inaugurate our presence in the retail sector in one of the most promising markets for luxury and top range brands and, on the other side, it reinforces the undertaking of the entire Group to increase the commitment by this market’s consumers to the top quality sunglasses category. This will support the growth of the entire sector".
"Brazil is a very important market for Luxottica", continued Paolo Alberti, Luxottica Executive Vice President, Wholesale. “The strong commitment Luxottica has shown its wholesale customers and the customary excellence of the service for consumers will remain unchanged and ideally will increase thanks to positive results from investments in Sunglass Hut that will benefit the entire category. Through this, Luxottica demonstrates the strategic importance of Brazil for the Luxottica Group".