Bushnell, new internal appointments

With a degree in economics from Turin University followed by focus on international business studies in Barcelona and São Paulo, Brazil, 32-year-old Luca Zangrandi became the new Country Manager at Bushnell Italia starting April 1, 2011.

He has always operated in the sports sector and after working for a Spanish multinational, Luca Zangrandi joined Bushnell Italia last year as Key Account Manager Sport Optics.
“A passion for sport and outdoor activities” Luca Zangrandi explained “led naturally to a profession I love and which frequently fully reflects its principles.

“Just as a spirit of sacrifice and the determination to improve are essential for achieving objectives in sport, in my new role at Bushnell I intend to focus also on perfecting distribution in Italy and on increasing brand awareness”.