Charmant stars at men’s fashion week in Milan

From June 16 through July 3 the Tru Trussardi eyewear advertising campaign will dominate the most important streets in Milan. Charmant Group has signed an agreement for 24 posters that will appear in the streets hosting the most eagerly-awaited fashion week events.

“Charmant and Trussardi are the perfect combination because they share the same aim: the constant pursuit of perfection and excellence” – stated Alessandro Chitotti, country manager at the Charmant Group. “We decided to plan this important campaign for men’s fashion week to once again underscore the strong synergy connecting us to Trussardi, a license that is giving us high satisfaction. Trussardi is synonymous with a new lifestyle, elegance and attention to detail, quality materials and craftsmanship, passion and glamour but – primarily – it is a synonym for excellence. It was natural for us to choose Tru Trussardi eyewear as the subject of this campaign”.