Eco becomes founding sponsor of EcoBonus®

Eco (Earth Conscious Optics) by Modo, the first and only certified eyewear brand entirely made of recycled materials, is pleased to announce a partnership with EcoBonus®, a division of BI®, The Business Improvement Company. In this new business development, the EcoBonus Collect & Earn™ program offers Eco-conscious rewards to customers that choose to buy environmentally-friendly and socially responsible products.

As a decision engine for eco-conscious purchases, EcoBonus recommends products based on the eco-attributes that matter most based on a consumer’s individual preferences and awards points when shoppers purchase qualifying products. The points can be redeemed for coupons, gifts, and eco-tour holidays or can be donated to charities.

“Eco is living proof that any product category can become socially responsible. Not only are their frames made from recycled materials, but they also provide a return envelope with each new pair making it easy for you to donate your old frames to people in need” said Tiger Beaudoin, Founder of EcoBonus. “We’re honored to be partnering with the company that’s making the most socially responsible eyeglasses on the planet.”

We are thrilled to be part of the EcoBonus Collect & Earn™ program, said Alessandro Lanaro, Founder & CEO of Modo. “This unique loyalty platform is an excellent way to engage consumers into environmentally-friendly products, support them to create a sustainable buying behavior and reward them for their eco-conscious purchases.”

EcoBonus’ Collect & Earn rewards program will also allow Modo to award consumer’s points for activities beyond purchasing products, such as participating in contests and promotions.