Essilor dedicates website to Crizal range
Essilor recently inaugurated a new Internet site specifically devoted to anti-glare treatments and, in particular, to Crizal®, which in the Nineties revolutionized the treatment of organic lenses by offering real scratch and impurity resistance.
www.crizal.it mainly targets consumers, who will find it easy to get useful information and specifications, but it is also a valid sales support for opticians.
The site was created with the aim of raising the awareness of corrective lens wearers and explaining the benefits of anti-glare treatments that are especially useful when driving at night, when working on the computer, and in all situations that make heavy demands on eyesight.
The site is divided into 4 main areas devoted to the world of Crizal®, the subject of constant and avid research by ESSILOR to meet the main need of wearers of eyeglasses: clear vision.
*Crizal®: this section gives a detailed explanation of Crizal®, the anti-glare treatment introduced by Essilor in 1993. Over the years, investments have been made in improving its performance so that wearers of eyeglasses always have maximum comfort and vision wellbeing.
* Crizal® benefits: an explanation and interactive demonstration of the 5 main benefits of Crizal® lenses. Essilor’s Crizal® range achieves high standards of performance and combats the 5 enemies of vision: reflection, impurity, scratching, dust and water.
* Crizal ® range: this section gives a detailed panorama of the entire Crizal® range. The extensive offer includes Crizal® Strong, Crizal® Alizé+ and Crizal® Easy, to meet wearers’ varied and specific requests, Crizal® Sun, the specific anti-glare treatment for sun lenses, and Crizal® Transitions, which adapt to any light condition.
* Crizal® technology: an area devoted to anyone who wants to know more about the recent technologies applied to Crizal treatments, with access to films and laboratory tests.
