First Italia Independent opening in Alassio

Italia Independent begins with Alassio: the brand recently inaugurated its first Italian monobrand store in the heart of the famous city in Liguria.

A unique space with an innovative design and furnishings: flock-velvet effect chairs and a table inspired by the Fiat 500, not to mention details reminiscent of the structure of a sailing ship.

The store is dedicated to all Italia Independent’s souls, in other words, to all the products by the brand: from eyewear to apparel, from accessories to helmets.

“The decision to open in Alassio” – said Italia Independent CEO Andrea Tessitore – “was no accident: vacations are the moment when everyone has the desire and time to buy a gift or to treat themselves and this is why we will continue along this road. Alassio is in fact a goal achieved, but it also represents the beginning of a long path.”

The store has been up and running for two months, but the official opening was the occasion for creating a limited edition of eyewear dedicated to Spotti, a historic bar in Alassio that will celebrate its 30th anniversary in the coming days. It is a reinterpretation of the classic Aviator with a polished white frame, front piece and end pieces in matte fluo blue, and shaded blue lenses. The inside of the temple has a truly unique detail: the writing Unique Edition for Spotti.