For 2011 Charmant proposes a silky embrace …

The first subject was “a work of art” and it is now being followed by “a silky embrace”, the new 2011 proposal for the brand represented in the LineArt CHARMANT visual.

The brand philosophy of exquisitely alluring comfort is interpreted by a sophisticated woman wearing the very latest and extremely comfortable LineArt CHARMANT creation embellished with details in Swarovski crystals. Silk fabric floating in the air expresses the extremely pleasant sensation the woman is experiencing for the first time. Ever since its first presentation at Mido 2011 last March, the message has been widely acclaimed by operators.

The woman is a prisoner of the spell cast by the originality and splendid femininity of the design as well as the exclusive, lightweight and delicate comfort that only LineArt CHARMANT can offer thanks to the characteristics of Excellence Titan.

The visual and the film were produced in two days by a studio in Tokyo. A team of photographers, stylists and many other members of the troupe worked for long hours on creating the best images that would capture the allure of the exceptional comfort conveyed by the expression on the face of the fascinating model.