Huge success for Revert at Mido 2011

The recently-ended edition of Mido was extraordinarily successful for Revert, the company owning the unmistakable Polar brand that this year was one of the undisputed protagonists of the famous international eyewear exhibition.

A Mido edition characterized by music, color and entertainment but, above all, “a Mido edition characterized by huge successes and confirmation by clients from Italy as well as abroad”, commented president Elvio Reolon. A very positive result made possible primarily by the incredible enthusiasm aroused by Polarized Premium® lenses. These extraordinary lenses available in two colors not only make Polar eyewear an extremely modern and trendy accessory, but they also and above all guarantee excellent vision comfort and optimal performance.

Thanks to the sophisticated Japanese technology and the only 1.1 mm thickness, these lenses are able to filter and rectify over 99% of the sun’s rays responsible for the phenomenon of reflection. Thanks to these features, they reduce the risk of glare to a minimum, which improves color perception and gives safe vision, especially when the light is very bright. A product that guarantees exceptional performance and once again confirms that the Polar brand is synonymous with design, high quality standards and leading-edge technology.