Hugo Boss arrives in Barcelona 2011

Summer is here and in Barcelona, as the rest of Spain, the 2011 Boss Black Eyewear collection has appeared in the windows of the best optical stores.
Preceded by the claim of the publicity launch – “Follow your vision” – the collection appeared in the windows of the best optical stores and is preparing a big welcome for Alex Thomson and the 60-foot Hugo Boss. The yacht will arrive from Istanbul July 13 and leave again for Majorca after July 17.

Featuring the claim “Follow your vision”, the campaign is linked to the oceanic charm of the Barcelona World Race and includes a wide range of outlet materials dedicated to the 2011 Boss Black Eyewear Collection.

Displayed in stores in unmistakably “yachting” settings, the sunglasses have an obviously sporty flavor for giving a big welcome to the Hugo Boss sponsored 60-foot yacht due to arrive in Barcelona July 13. Alex Thomson will be in the Catalan capital July 14 and 15.

Designed by Finot-Conq Architects and built in 2007, in the hands of its skipper the yacht is one of the fastest of its class. It holds the 24-hour world speed sailing record and came second in the Barcelona World Race 2007/2008.