Hugo Boss goes back to sea

After 111 days and 10 hours of sailing, Hugo Boss crossed the finishing line at the Barcelona World Race in seventh place.

Since early April, participation in the regatta was supported by the “Sailing” project planned by Hugo Boss in major European media. “Follow your vision”, linked to the oceanic fascination of the Barcelona World Race, also included a vast range of outlet materials dedicated to the Boss Black collection.

The team is now preparing for the next challenge during which the new Boss 0393/S model, also dedicated to Alex Thomson and his crew, will again be a protagonist. In the meantime, the Team is getting the boat ready for the Europa Race, which will start from Istanbul July 3.