Lozza in concert with Marco Mengoni

After months of waiting, the moment has arrived. It’s the official start of the countdown for the exclusive Mengoni Private Show, the Marco Mengoni unplugged concert against the backdrop of the Villa Ada in Rome, Thursday, June 16 at 9 pm.

The Rome appointment is the climax of the collaboration between the most popular and award-winning Italian pop star of the moment, and Lozza – the historical eyewear company founded in 1878 – and concludes the competition for Mengoni’s fans that began March 2011.
The relationship between Re Matto and Lozza has been a successful one: Mengoni became a popular figure on the international pop music scene when he was voted Best European Act at the latest MTV Europe Music Awards, while in 2010 the Lozza brand increased its turnover by 40% compared to the previous year.
Shy but nevertheless uninhibited and a great performer on stage, Re Matto is the testimonial for two cult models in the Lozza collection, which he helped to bring up to date with his glamorous style: COOPER, an icon of the Eighties and now a cult object that took “Made in Italy” all over the world, and ZILO, a feisty model with a metal core typical of the Seventies, a must for its vintage mood.

The lucky audience at the Mengoni Private Show took part in the competition by buying a pair of eyeglasses at authorized retailers. One thousand winners and their partners will have the pleasure of attending the show. The concert is also for Lozza retailers.