Marco Mengoni at Salmoiraghi & Vigano'

Astounding success for Marco Mengoni as the exclusive testimonial for Lozza when he met his fans last Thursday at the Salmoiraghi & Viganò store in Piazza San Babila.

Rumors on the grapevine and in numerous blogs brought an eager and euphoric crowd of over 500 young people to downtown Milan to take advantage of the unique opportunity to meet their idol, thanks to Lozza.
Tears, hugs and leaps of joy by spellbound kids who were able to see and touch “Re Matto” and have their photo taken with a favorite pop idol who is proudly admired by his fans.

The great event was combined with an equally extraordinary competition: by buying a pair of Lozza eyeglasses by May 31 at an outlet taking part in the promotion, you could win two tickets to the must-see unplugged concert by Marco Mengoni, the “Mengoni Private Show”, scheduled June 16 in Rome and organized exclusively for Lozza.

At last Thursday’s event, the first 50 people to buy a pair of Lozza eyeglasses were the first lucky winners of an invitation to the “Mengoni Private Show” June 16.