
New Optissimo eco-store opens in Bari
Bari is one of the top four provinces in Italy for the number of optical stores: around one outlet for every 3,711 inhabitants. To meet the needs of the people of Bari and provide a service that is increasingly in line with current trends, Optissimo has opened on via Sparano its second store in the city and has further strengthened its presence in Puglia where it now has six stores: four in the Bari area (two in the city and one in Casamassima and Triggiano) and one in Taranto and Brindisi.
In its environment-friendly project, Optissimo is again targeting Bari: the new store is the first completely eco-compatible store in the city, the second in the province after Casamassima and in the whole of Southern Italy. With Bari, there are now five Optissimo eco-stores in Italy: in addition to the two in Puglia, there are another three between Parma and Ancona.
The new store in Bari, which replaces the one on piazza Umberto, features refined design in a spacious area with a fashion-oriented atmosphere created on the basis of eco-sustainability. The interior will host a display of 1,800 frames, prescription eyewear and sunglasses. The opening of stores with eco-compatible layouts is part of the “Zero Impact” project by the Randazzo Group, which keeps an increasingly watchful eye on the environment and its protection.