Nouveau Eyewear presents "Back to School"

Summer has just begun but SpongeBob Squarepants, Dora The Explorer, and Go Diego Go! are already preparing for back-to-school. Nouveau Eyewear is offering opticians colorful collections designed for kids that, along with inventive, fresh POP materials, will turn their shops into a spectacular world full of imagination.

Rulers, pencils, pens and notebooks, as well as eyewear that is safe and tested, lead to success in the classroom. The American company boasts more than 25 years of experience in the eyewear industry, and is well aware of the importance of ensuring that even the youngest school kids have high-quality eyewear, that's fun to wear but also makes learning easier during lesson time. This is exactly why the back-to-school campaign crafted by Nouveau Eyewear aims not only to introduce the Nickelodeon line of products, but also wants it to be a reminder to parents of the value of regular vision checkups for their children (it has been shown that up to 12 years of age, 80% of learning takes place through vision).

This vital lesson takes place at the optician's shop, where a selection of frames from the Nickelodeon collection is sure to guarantee the young wearer a widely acclaimed brand, one their parents can trust completely. SpongeBob Squarepants, Dora The Explorer, and Go Diego Go! are owned by MTV Networks, a division of Viacom International Inc., the world's leading multimedia platform for kids from 2 to 16 years.