Optim at the OptraFair

Optrafair is a biennial show, which is held in Birmingham and which is attended by the main distributors on the British optical market. This year’s Optim stand, for the first time, was in the exclusive Fashion Quarter, the space destined for companies that commercialise designer products and which show the latest tendencies in the optical sector.

During the three days of the exhibition, the Optim team —accompanied by its commercial sales network in Scotland, Ireland and England— presented the novelties from Ágatha Ruiz de la Prada (which have been commercialised in main opticians in the country for a year) and the Gaudí Concept collection (which launched itself on the British market at this trade fair).

Optim’s participation in Optrafair was a great success. Thanks to the trade fair, it has consolidated its presence on the European optical market and, more specifically, on the British market. 13 new points of sale for Ágatha Ruiz de la Prada products were opened and it is envisaged that over the next three years, the United Kingdom will become one of the five most important international markets for the two companies presented at the trade fair.